Culture Conversations: Youtube Series
I was hired at Nectar to build its YouTube channel from scratch. Most SaaS companies use YouTube as a dumping ground for webinars. Nectar wanted content built that actually performs and could go viral. They wanted to become the go-to channel for workplace and company culture.
Approach
We built a video format around conflict: pairing two opposing generations, jobs, or viewpoints in one conversation, with each question escalating the stakes. The series became a sounding board for how people across different work experiences really felt about each other.
Results
3M+ views across all 7 videos in this series.
My Role
Director, Producer, Writer, Videographer, Editor
Gen Z vs Boomers - 2.7M Views
CEOs Vs Blue Collar Workers - 1M Views
Men Vs Women In The Workplace - 20K Views
