NECTAR ONE: LAUNCH VIDEO (2026)
OVERVIEW
When Nectar shifted direction, we needed a way to introduce it, not just the new visual identity, but the new product line built around it. I was tasked with producing and directing the launch video that would carry both announcements at once.
APPROACH
Rather than a straight brand explainer, we built a fully animated hype video, something with enough energy to feel like a moment. The tone needed to match the ambition of the rebrand itself: bold, kinetic, forward-looking.
MY ROLE
Creative Director, Producer, Writer, Post-Production Management
